The second thing I think is, "I kind of want to watch Fight Club." Two hours later, I get back to thinking about just how terrible an idea this phone is, and just how great an actor Edward Norton can be. Anyways, the PRADA by LG 3.0 is being sold as a stylish smartphone, with the design-house PRADA having had at least some level of input so LG could stamp the logo on its back (and front). And in these marketing photos, it looks utterly bland.
Underneath, it's a run of the mill, fairly boring LG smartphone. 4.3" display with WVGA resolution (albeit with a LG's proprietary NOVA technology), a 1GHz TI OMAP4430 dual-core processor, 8GB of storage, and a not-particularly-head-turning thickness of 8.5mm.
And then there's the price - in the UK it retails for around £430 - normal, even cheap, for a high-end device. But now, take a look at it a little more closely:
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